First, get thee to a good hairdresser asap and ask for a nice, deep red - I tend to aim for a Florence Welch-esque red, suits my skintone the best
'Scuse my crazy eyes!
Several hours, and lots of hair-dye later, walk out of the salon with deep, rich, shinyshinyshiny red hair. (Tip - ask your hairdresser for a gloss as well as the colour, helps keep the it nice and bright and rich).
Now, on to maintenance. Red hair is very tricky to maintain, and tends to fade very quickly, so its worth investing in some good-quality products to keep it looking fresh, and extend the life of your colour. I swear by Sebastien haircare products - I have been using them for years now and my hair has never been healthier.
This is Sebastien laminates shampoo for red hair - sadly discontinued in 2009 *boo, hiss* When I heard the sad news, I was savvy enough to zip around to every salon I could find that stocked this baby, and buying them up. I currently have 3 bottles left, so hopefully enough to last me several more months!
This is Sebastien Hydre conditioner - I find red hair gets very dry, very quickly, and needs a nice, rich conditioner. I like to comb this through in the shower and leave for a while. (Note - for those of you lacking the foresight to stock up on the Laminates shampoo, the Hydre shampoo is a good second option!)
Now, if you heat-style your hair (I do!), you need something to protect it, especially if you have coloured hair, and especiallyespecially if your hair is coloured red! Sebastien Trilliant spray is light and non-sticky-or-greasy, and gives a nice hold, whilst still protecting from the harsh treatment of my ghd. Its also shimmery! Bonus!
PS: I am not in any way officially (or unofficially) affiliated with Sebastien haircare. My hairdresser uses and recommends it, hence my love-affair with the stuff. Genuinely, highly recommend!